2011 Movie Year Picking Up Slowly But Surely
I’m sure a lot of you remember back in March of this year, I posted a story about how dismal the first two months of the box office were looking. Yeah, they kind of had me nervous of what was yet to come for the whole year.
The month of March didn’t look too optimistic either. Mind you it is hard to challenge the previous year’s March when it had Alice In Wonderland opening, and that had the sixth-biggest opening weekend gross ever at the time. Basically March 2011 was another yawner of a month with it failing to outgross March 2010. The box office for the first three months was so bland, I’m glad Box Office Mojo didn’t write up a summary of March. Otherwise I would have had an article titled Diary Of A Wimpy Box Office.
With that dismality, I was expecting April to be yet another ho-hum movie month in 2011. Actually things looked up. According to Box Office Mojo, this April was the highest-grossing April ever at $791 million, outgrossing last year’s April by 5%. This was also the first year since 1984 in which April’s box office tally was bigger than any of its preceding months. A lot of it can be attributed to strong showings from Hop, Insidious, Source Code and Rio. However it was a case of save the best for last when Fast Five opened with $86.2 million, the highest-ever April opening weekend. This April also sold the third-most movie tickets of any April. And to think that most of the April movies weren’t in 3D.
The month of April did a lot to lift some spirits who were paying close attention to the box office. Despite April’s strong showing, the year-to-date is still struggling.The box office total from January to April is nearly $2.9 billion, the lowest since 2008. Total ticket sales up to April were also the lowest since 1995.
As for May, the biggest opener came from Thor and it continues to hold the #1 spot this weekend. The May tally so far is just 5% less than that of May 2010 to date. Nevertheless there’s a lot to anticipate, like Pirates of the Caribbean: On Stranger Tide this weekend. The following weekend, The Hangover Part 2 and Kung Fu Panda 2 will open, so there’s still lots to wait for.
Interesting about the box office. Sometimes the most intense competition isn’t necessarily movie vs. movie or star vs. star or even studio vs. studio. Sometimes it’s movie weekend vs. last year’s movie weekend or movie month vs. last year’s movie month. Or even movie year vs. previous movie year. The competition doesn’t end, does it?
BOX OFFICE MOJO: April Sees Box Office Rebound. BoxOfficeMojo.com Author: Brandon Gray. May 4, 2011. Imdb.com. <http://www.boxofficemojo.com/news/?id=3154&p=.htm>