You may remember from my tracking of the box office last year that it was a record-setting year, right? 2013 was given a hard act to follow and so far it hasn’t followed well.
The month of January looked well with the box office topping with Hansel and Gretel, Mama and Zero Dark Thirty but it wasn’t enough to outgross January 2012. February had it tougher when successes from Identity Thief, Warm Bodies and A Good Day to Die Hard failed to even touch February 2012’s results. Actually none of the weekends in February 2013 succeeded in outgrossing the previous year’s weekend. In fact February 2013’s gross of $536 million made it the lowest-grossing February since 2006. March 2013 wasn’t as bad but it also didn’t outgross the previous year. Mind you there was no Hunger Games in March this year. This March’s box office-toppers–Jack The Giant Slayer, Oz: the Great And Powerful, The Croods and G.I. Joe: Retaliation–failed to top with a big bang. There was at least one March weekend this year that did outgross the previous year’s weekend and that was when Oz was on top. Nevertheless the first quarter of 2013 added up to a dismal grossing of $1.85 billion, down half a billion from $2.36 billion: a dip of over 20%.
April 2013 was also lower than the year before. Yeah, not having a movie with buzz like The Hunger Games does hinder. It wasn’t all dismal as the first two weekend’s weekend toppers like Evil Dead and 42 did outgross the weekends the year before. However the spark didn’t carry with weekend toppers like Oblivion and Pain and Gain. May 2013 however was a ray of hope in 2013’s box office year. This came thanks to Iron Man 3 opening the very first weekend. It opening weekend of $174 million was the second-highest opening weekend ever. Oh sure, it didn’t outgross that weekend the year before because opening that weekend last year was opening weekend record-holder: The Avengers. The following weekends kept the buzz rolling with strong showings from Star Trek Into Darkness and The Fast And The Furious 6. As May 2013 came to an end, May became the first month of 2013 to outgross 2012. Its total gross of $1.438 billion set a record as the highest-grossing May ever and outgrossed May 2012 by over $250 million. June however was back to showing the box office struggle of 2013. This June’s box office toppers–Purge, Man Of Steel and Monsters University— lacked the buzz of 2012. In the end June 2013’s gross of $1.1 billion was more than $200 million less than June 2012 and the lowest-grossing June since 2008. Despite the low showings the second quarter of 2013 did show a plus sign. Yes it failed to outgross the second quarter of 2012 but by a slim margin: only $56 million.
So with 2013 halfway done, the box office results are not too impressive right now. Already 2013 is more than half a million behind 2012’s pace and it’s safe to assume 2013 won’t outgross 2012’s record year. Neverhteless there will be attractions in the coming months. This weekend features two action movies–Red 2 and R.I.P.D.–opening this week and even Turbo that actually opened today. Next weekend plans the release of The Wolverine. The first weekend in August plans Two Guns and The Smurfs 2. The following weekend has the action movies Elysium and the Percy Jackson sequel. Other August releases with big buzz is Jobs, Paranoia, Kick Ass 2, The World’s End, The Butler and One Direction: This Is Us. September has Riddick, The Family, Prisoners, Rush and Baggage Claim to perk up what is normally the quietest movie month of the year. October has Gravity, Captain Phillips, Escape Plan and a remake of Carrie to attract crowds. The end of the year promises more attractions like Ender’s Game, Frozen, American Hustle, Saving Mr. Banks, The Secret Life of Walter Mitty and sequels to Thor, The Hobbit, Anchorman and of course The Hunger Games.
So even though 2013’s box office results look like this year won’t be a record-breaker, it doesn’t mean it won’t be a good year to draw people to the theatres. So go out and see a movie. Not for the sake of the box office but for your own enjoyment.
“Monthly Box Office Chart” BoxOfficeMojo.com. 2013. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/monthly/
“Weekend Box Office Chart” BoxOfficeMojo.com. 2013. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/weekend/
“Quarterly Box Office Chart” BoxOfficeMojo.com. 2013. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/quarterly/
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