J. Crew In The Middle Of ‘Toenailgate’

This picture in a J. Crew e-flyer is the subject of major discussion this week.

Ever notice how in the news there’s always a story that comes from nowhere and is not worth paying any mind, until some loudmouth makes a hullabaloo about it? It’s funny that while Japan is recovering from a tsunami, earthquake and nuclear meltdown, and Libya is fighting a war to depose a dictator, there’s a minor story that makes a lot of loud news. It happened this week when the picture on the right that was featured in an e-catalog from J.Crew got on a conservative pundit’s nerves to the point he spoke out about it. And it has since drawn a lot of reactions since Tuesday.

It all started when J.Crew sent out its e-catalog to subscribers on Tuesday April 5th. For those unfamiliar, J. Crew is a clothing store known for its colorful preppy looking clothes. Its most famous customer is First Lady Michelle Obama. Included is a Saturday With Jenna column written by J. Crew president and creative director Jenna Lyons. On that column’s front page that weekend was that picture of her having fun with her 5 year-old son Beckett. Why should that cause controversy? Because the fun she had with Beckett was painting his toenails with pink nail polish. She even included in the Quality Time caption: “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

Some of the J. Crew customers who received that ad would look at it as something funny and some might raise their eyebrows over it. It was able to stay away from being a complete controversy, until Tuesday April 12th. That’s when FOX News Psychologist Dr. Keith Ablow made these comments:

 Yeah, well, it may be fun and games now, Jenna, but at least put some money aside for psychotherapy for the kid—and maybe a little for others who’ll be affected by your “innocent” pleasure.

This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity—homogenizing males and females when the outcome of such “psychological sterilization” is not known.

Dr. Ablow further goes on to talk about the benefits and goods of gender distinctions and continues:

Jenna Lyons and J. Crew seem to know exactly what they’re up to. That’s why the photograph of Jenna’s son so prominently displays his hot pink, neon toe nails. These folks are hostile to the gender distinctions that actually are part of the magnificent synergy that creates and sustains the human race. They respect their own creative notions a whole lot more than any creative Force in the universe.

Dr. Ablow wasn’t the only right wing pundit speaking their mind on this. Four days earlier, Erin M. Brown, writer for the Culture and Media Institute website, wrote an article on the ad which she declared ‘blatant propaganda celebrating transgendered children’. She then went on to say: “Not only is Beckett likely to change his favorite color as early as tomorrow, Jenna’s indulgence (or encouragement) could make life hard for the boy in the future. J.CREW, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the façade of liberal, transgendered identity politics.”

Since the ad controversy, there have been a lot of responses. Numerous news stories in websites, newspapers and television have featured the heated issue. All three major networks have done discussions about this. They’ve interviewed parents on the street: some were freaked out while some liked it. Psychiatrists interviewed have said it’s normal for children to play cross-dressing games. Some news stories showed celebrity parents including Gwen Stefani with pictures of their own boys wearing nail polish.  Alyona Minkovski from RT Network responded: “Look people. Mom’s actually spending time with her child having fun, which is a lot more than what I can say about a lot of parents out there who tend to neglect their children. And if painting your child’s toenails is a way for a child and parent to connect, then have at it.” Jon Stewart even talked about it on his Daily Show, declaring the fiasco ‘Toemageddon 2011’ and commenting: “You make it sound like it’s a story about incest or cannabalism…You’re all aware that nail polish comes off, right? You’re all acting like this lady gave her son an ‘I Love Cock’ tattoo.” For the record, J. Crew have not responded because they ‘don’t want to add fuel to a non-issue.’

Even amongst the internet, there have been responses. Youtubers have also spoken their mind with one man even paining his fingernails pink. On the opposite side, there’s been at least one video in support of the complaining pundits, from the channel Final Justice Movement. Bloggers have posted their opinions. Message boards have also been loaded with comments both for the ad ‘what century is this?’ and against this ‘This is disgusting!’ Change.org started a petition thanking J.Crew ‘for the heartwarming ad’ and received 7500 signatures. The 10 year-old son of a writer for Wired magazine painted his fingernails green in response. There’s even a Pink Piggies page on Facebook where the page honors ‘people of all gender identities.’

One thing I like to say is that it’s another example of how people like to raise a big fiasco of just about anything. I’ve seen it from both the left and right side of people raising a big fuss over something simple. It seems like the thing nowadays to be offended about anything. Years ago, people were declaring The Passion Of The Christ to be anti-Semitic when it’s the story of Christ’s crucifixion that has been played out many times in the past including on film. Recently after the movie Mars Needs Moms was released, a gay Youtube personality posted on his Twitter page that it’s very offensive to non-traditional families. And now we have right-wing pundits taking a crack at this ad. Do people enjoy getting offended?

Yes, it’s a different parent-child bonding scenario but it’s not worth declaring ‘propaganda’ to turn into an issue for headlines’ sake. I also agree with Alyona: in case you didn’t notice, there’s a load of joy between Jenna and Beckett in that picture. It’s very common for parents to neglect their children in their busy lives so a moment like that should be considered fun.Secondly I don’t think paining a son’s toenails pink makes him gay. His orientation has already formed itself even before he was born. In addition when I brought this story up at work, one of my co-workers mentioned that she painted her nephew’s fingernails and they had a fun time together. Weeks later when she brought up ‘nail polish’, he said “That’s girls stuff.” So what does that tell you? Also I admire J. Crew for not responding to this and dismissing it for the ‘non-issue’ that it is.

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One response

  1. I like ‘toenailgate’ as much as ‘toemageddon’! I saw that episode of the Daily Show – he had great points.

    Some people take gender roles really seriously – it’s a shame we should raise children to be adults, that’s all; the rest will come naturally. Kids should be able to decide what they like and don’t like – as I mention on my blog – it’s ridiculous to divide the planet’s population in half and dictate their roles in society.

    I had friends who thought the movie Pocahontas was too ‘girly’ for their young son. What does that teach him? That he shouldn’t be interested in a girl’s life or experience?! I don’t get it!

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