There are some things iconic with disco from the 1970’s. There’s the film Saturday Night Fever, the music of Donna Summer, and the night club Studio 54. Co-founder Ian Schrager has mostly been quiet about his years of Studio 54 and how he and Steve Rubell ran it. In the documentary Studio 54, he finally breaks his silence.
The film begins as Ian Schrager is about to have the book of Studio 54 published. Ian starts talking about his upbringing. He grew up in Brooklyn. He came from a neighborhood mostly of working class Jewish families who worked in hopes that their children would have a better life. Ian met Steve Rubell in college. He attended Syracuse University where he earned a BA and later earned a JD from St. John’s Law School. It was through a fraternity at Syracuse that he met Steve Rubell.
It was the mid-1970’s. Two important things were happening. Firstly, Manhattan had lost its charm. It became dumpy and seedy with the times. Instead of being this place of charm and pizzazz, it had fallen on hard times where it was full of crime and X-rated lewdness and trashiness. Secondly was the emergence of disco music and its style of partying. Already in areas of Brooklyn and Queens, there were night clubs or discotheques that were very popular with their free-spirited dancing and flamboyant styling. The feel of disco came at the right time as it was right after the end of the brutal Vietnam War and the Watergate scandal left many Americans disheartened. It’s like Ian said, “People were tired of being serious.”
Ian and Steve took it into a chance for opportunity. The first thing they did was rent out a theatre that was originally an opera house and was last used as a CBS Studio. Steve and Ian hired workers, most gay men, for months to do all sorts of construction and all sorts of decorations. They also hired Jack Dushey as their financial backer. It was their vision to create a night club no one on earth had ever seen before. Even before opening day, they went around advertising to celebrities that this was the place to go to.
Opening day, Studio 54 is a big hit.Celebrities do show and lots of people from the public were let in too. From that period on, you had what could be an oasis from the real world as you had all sorts of people of race, gender, sexual orientation and class status getting in and having a good time. While people mostly shunned others out in their day-to-day lives, people came together in Studio 54 and had a good time. The place was seen as a must-visit for celebrities and they had a blast with the dancing atmosphere and the special one-of-a-kind effects and decorations in the place. News had come about that Studio 54 was the place to be.
However there were some realities that would come about. First of all Studio 54 was known for Ian and Steve to go out into the crowd of people outside and pick-and-choose who got in. They let in a lot of people, especially gay men, but they left others out. At first people were understanding, but a backlash would soon brew. Also there was the hidden secret that there were people using drugs in Studio 54. The club had a reputation for freeness and drugs were part of it. Then there was the fact that Studio 54 couldn’t wait for their liquor license at first and relied on catering permits during their waiting period to serve liquor. The authorities didn’t overlook that and soon they had Studio 54 closed temporarily. It put a damper in a lot of attendee’s lives. It was within time that Ian and Steve finally did get the liquor license.
However the success of that would only be temporary. Soon Steve gave an interview to Playboy that was ‘Only the mafia does it better.’ He also said ‘don’t tell the IRS about our practices.’ That’s all it took for the club to get raided. What was found was cocaine with the intent to traffic and $2 million in unrecorded under-the-table money. The arrests of Schrager and Rubell made headlines. Soon Studio 54 was no longer the place to be. The club reopened, but for a life of only a few months. The two hired Roy Cohn and had recruited an army of lawyers to defend their case. In the end, the two plead guilty and were sentenced to 3 1/2 years in prison. They were let out after serving one year each.
After Studio 54, both Rubell and Schrager looked for other ways to succeed after their release. They tried their hand at opening new night clubs that fit with the 80’s times. Constantly before the opening, Rubell would be interviewed about Studio 54’s infamy. Rubell would confess that they did a lot of wrong things and that they both changed and smartened up. Rubell’s time to redeem himself after Studio 54 was short-lives. Rubell had AIDS and he died of it in 1989. Schrager was luckier as he would later open the night club Palladium and manage the Morgans Hotel Group. Ian married twice and has fathered three children. He even received an unconditional pardon from Barack Obama in January 2017; three days before Obama stepped down from his presidency.
The documentary is a film that allows Schrager to tell his whole story and break the silence of what he was holding back for a long time. Over the 35 years since his release from prison, Schrager has worked to make Studio 54 a thing of the past and establish himself as a responsible successful businessman. He has succeeded in doing so and even gives lectures for people involved in business.
However the film also reminds us of what we knew of Studio 54 and what we didn’t know. For a long time, it was seen as a place for celebrities, disco dancing and culture of freeness. It was a place where hundreds of celebrities came to visit or eventually became regulars. It was also a place which gave many gay men a sense of belonging. We should not forget that the 1970’s was a time when a lot of laws criminalizing same-sex activity were being struck down and declared unconstitutional. Gay men who were long seen as outsiders or scums of the earth were now given a sense of belonging and a sense of freedom and Studio 54 was the place in New York to do it. Even Steve Rubell who kept his homosexuality hidden from his own family found Studio 54 as a place where he could freely love.
One thing is that the image of Studio 54 as a place for celebrities and dancing would make it too iconic to the disco era. Many claim that it was the closure of Studio 54 that led to the end of the disco era and the slow fading of the freeness that came with it. We should remember that the 1980’s would come about heavy stock trading and Wall Street becoming the place to do intense business. There was also the AIDS epidemic as it not only took the life of Steve but the lives of many construction men and dancers. The documentary does give the sense that when Studio 54 died, that’s when these ugly realities came to be. The documentary even shows of Ian and Steve’s friendship and how it was something that still lived on after Studio 54’s demise. Upon Steve’s death, Ian felt it was like losing a brother.
Studio 54 is unique for that it tells all from those survivors who had a big impact in the business. There’s Ian and there’s Jack. There were also some men who did a lot of the construction and renovating. There was also Steve Rubell’s brother who told his side from what he witnessed of Steve. The film includes a lot of imagery through photos and footage. The film also includes a lot of disco music that was part of Studio 54’s heyday. Seeing Studio 54 almost takes you back to that time and you can feel the freeness of that era.
Studio 54 is the ideal documentary for those who still fondly remember the disco era of the 1970’s. It brings back a lot of memories and tells you things you never knew about the place to your surprise.
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