If you’re a fan of streetball, you should know who the Notic are. The documentary Handle With Care: The Legend Of The Notic Streetball Crew tells the story of their formation, rise, fall, afternath and reunification. There more than meets the eye in this film.
The story begins with two Canadian-born brothers from Uganda: Jonathan and David Mubanda. Growing up in a country like Canada, they feel like outsiders. Feelings also shared by Joel ‘Joey’ Haywood, son of Jamaican immigrants. They discover they have a love for basketball and they’re dazzled by watching NBA games and the tricks of the players. They succeed in making their high school’s basketball team and they recreate some of the moves. However even if they play well, it gets on the nerves of their white coaches. One of them tells one of the boys to stop playing ‘jungleball.’
Streetball and 3-on-3 tournaments was something new at the time. That caught the attention of Jeremy Schaulin-Rioux and Kirk Thomas. They were a couple of teenagers graduated from high school and undecided what to do with their lives. Their first dream was to start a punk rock band. However when they saw streetball and the play from these boys, it changed their attention and they saw a new use for their video cameras. Within time, their group of boys who gave themselves the name ‘The Notic’ would grow and include Mohammed Wenn, Jamal Parker, Dauphin Ngongo: also immigrants of first generation Canadians. In 2000, their first video of their play, entitled ‘The Notic Mix Tape’ was released.
The video was intended to just be a video strictly for them and their friends. Over time, they would sell copies of the video on the street. Little did any of them know at the time the sales would skyrocket. But while the popularity of the Notic was growing, so was the size of the group. One was discovered at a 3-by-3 tournament. His name was Andrew Liew: a Bruneian immigrant who went by the name ‘6 Fingaz’ because he had a sixth finger on his left hand! They were also joined by Rory Grace: a white boy with delayed puberty who came from a troubled family background, but delivered some mad skills on court. Rory was nicknamed ‘Disaster.’ Actually all the boys had unique nicknames: Johnny Blaze, Where U At?, David Dazzle, Delight, Kinghandles and Goosebumps.
Next tournament was a streetball tournament in Vancouver in May 2001. That’s where the Notic really got their breakthrough and wowed the crowd. All of them were strutting the stuff and sure enough, Schaulin-Rioux and Thomas had their cameras in hand. They were catching their every move. They also caught their moves as they were ‘chillin’ out by the Surrey Skytrain Station or in the gymnasiums or in their houses. Then they caught a big break as they were invited to a tournament in Seattle. There they stole the show and it was Disaster that blew everyone away with his trickery.
Soon the Notic phenomenon was born. As Schaulin-Rioux and Thomas were busy making their next video, the Notic caught the attention of ESPN and Slam magazine. They were given interviews and Slam! magazine dedicated a seven-page article that included the players and the filmmakers. A website in the UK that promoted streetball had the Notic video on and it got over 100,000 hits a month during its heydays in 2001-2002, kids were coming up to members of the Notic and getting their autographs, even EA Sports recuited them to be the models for their streetball video game where they were paid $5000 each.
Then the Notic 2 was released in 2002, but that’s when the friction was starting. Jermaine was unhappy he was not included as part of the Slam! article. Many of the players were unhappy that their videos were getting a ton of views but they weren’t seeing a single cent for themselves. On top of it, all eight boys were teenagers growing into adults. Soon they were learning that streetball was no way to make a living as an adult. They all had to find their own direction.
Only Joey Haywood took basketball into the colleges. When he didn’t make it into the NBA, he was signed to a Danish basketball league. Joey now holds coaching sessions. The other boys, they found careers or paths of their own. One found work at a mosque in Edmonton, one is a contractor for interiors, another found work in promoting a charity. Rory is the one who had the most trouble since as he felt lost after the split-up of the Notic. He first dabbled in drug dealing and became in addict himself. He spent time in jails and in rehab, but lost custody of his sons. We see as he’s being reunited with his second son. One thing that hasn’t changed with the Notic is they still dazzle and inspire young players from around the world. The spirit of the Notic lives as Schaulin-Rioux and Thomas screen for all members Notic 3 made from kept videotape of Joey.
This is quite a story. It’s the story of a group of boys who were able to dazzle the world with their play of ball. It’s commonly called ‘streetball’ but I’ve often called it ‘freestyle basketball.’ You can look at this story many ways. You could even see the Notic as a group of ‘Next Generation Globetrotters’ straight out of Vancouver. This is a story of young boys who were either immigrants or first generation Canadians trying to find themselves where they felt like a misfit elsewhere. They either felt like they were substandard in school or they were dealt with racism around them. Basketball was their escape. Basketball made them feel like they belonged. Streetball was where they stood out. Their experience as part of the Notic proved to most that yes, they do have what it takes to make it. Eventually they would have to learn they were able to succeed without streetball as adults. However it was being part of the Notic that gave self-confidence to most when they needed it.
The story reminds you that not everything is grand. Schaulin-Rioux and Thomas did acknowledge they were young filmmakers who did not know how far their grainy videos would go. They didn’t know bootleg copies would find themselves around town. They didn’t know uploaded versions of their video would make itself worldwide on the internet. They were young filmmakers who didn’t know about the obstacles and pitfalls of the business. And the eight boys that made up the Notic, you can understand why they would become angered and feel like they were done wrong. Jeremy and Kirk do acknowledge the wrongs they did and that they weren’t as transparent. I guess that exlains why the main title of the documentary is Handle With Care. Also it shows that as Rory saw the Notic as a way out of his troubling family life, it was his everything. When the Notic split up, he was lost and that’s what led to his downward spiral. It’s a story you hear over again of young starts who hit the big time, see it as their everything, and then are lost when the big time disowns them. That was Rory’s case.
This is an excellent documentary from directors Jeremy Schaulin-Rioux and Kirk Thomas. In a lot of ways, it’s a case of a documentary as they are preparing to make the Notic 3. It stars as a case where the two meet with Haywood and come across old videotapes not shown in any previous Notic videos. We shouldn’t forget Notic 3 was never made; the Notic split up before it could be made. At the same time, making Notic 3 was not easy. They had to confront former members who felt they were ripped off in their fame. Jermaine is especially angry. However he makes peace with the two as they acknowledge their past mistakes. In the end, all eight of the former Notic players meet on a basketball court in 2019 to see the screening of Notic 3 and they celebrate reminisce of the old times. When you watch the documentary, you can see it as one of three things. You can see it as the Notic members telling their stories, you can see it as the documenting of the making of Notic 3, or you can see it as Jeremy and Kirk trying to make amends for past business mistakes and trying to make it up to the boys. Either which way, it’s inciteful to watch.
Handle With Care: The Legend Of The Notic Streetball Crew is a documentary worth watching. It will remind you of the heydays of basketball in the 1990’s and early-noughts. However it’s much more. It’s about a group of lost boys who opened doors for themselves by doing something they loved to do. Also it’s two filmmakers set up to make right past wrongs.