Oscars 2010: The Buzz And The Biz

Okay, you all heard my ramblings about my views of the Best Picture nominees. They all ranged from blockbuster hits to arthouse films. The question is how did they do businesswise? For that I had to check at one of my favorite sites, Box Office Mojo:

-as of this year, we have five movies that have grossed over $100 million, same as last year. Unlike last year, there are two additional movies that have grossed over $80 million as compared to only one additional from last year.

-There is no mammoth record-breaking hit movie like Avatar from last year. That explains in part why last year’s Best Picture nominee average is $170 million while this year’s currently stands at $130.8 million.

-Last year’s Best Picture winner, The Hurt Locker, was only the eighth-highest grossing Best Picture nominee from last year and the lowest grossing Best Picture winner since 1960’s The Apartment. This does not appear to be the case this year as the heavy Favorites for Best Picture have all grossed $88 million at the very least.

The post-nomination total gross of the ten Best Picture nominees of this year is almost 10% that of the combined pre-nomination gross; equal to that of last year. However seven of the ten nominees are still in theatres and have not finished grossing in.

-Of the five Best Picture nominees from last year that grossed over $100 million, all of them passed the $100 million mark before the nominations were announced. This year only three had grosses of $100 million before nominations. Black Swan and The King’s Speech surpassed the $100 million mark after their nominations.

-Last year none of the Best Picture nominees was able to get even half of their pre-nomination gross after the nominations. This year, The King’s Speech and 127 Hours grossed $58 million and $11.3 million respectively before nomination day. After the nominations, they grossed and additional $46.7 million and $6.2 million respectively. It’s even possible that both movies could double their pre-nomination gross upon Oscar success.

-This is the fourth year in a row a movie from Focus Features has been nominated for Best Picture. This is also the third year in a row a movie from The Weinstein Company has been nominated for Best Picture. This is also the third year in a row Paramount has a Best Picture nominee.

That’s what I’ve notices from the nominated movies since being nominted. I’m sure there will be more noticeable biz after the Oscars are decided on Sunday. Box Office Mojo also keeps tabs on that too each year. In the meantime, stay tuned!


“OSCAR:Full Chart of Noms and Grosses” BoxOfficeMojo.com. 2011. Box Office Mojo. Owned by  IMDB.com. <http://www.boxofficemojo.com/oscar/chart/?view=allcategories&yr=2010&p=.htm>

“OSCAR: Best Picture Breakdown” BoxOfficeMojo.com. 2011. Box Office Mojo. Owned by  IMDB.com. <http://www.boxofficemojo.com/oscar/chart/?view=&yr=2010&p=.htm&gt;