2012 Box Office: May and June Make For A Good End To First-Half
The first half of 2012 has passed already. A lot of movies have been released. A lot of hits and a lot of flops have been decided. But the success of the first six months of the movie year has also been decided. There was a lot of yo-yoing but its success has been determined and has allowed for studios to set goals to make 2012 a record-breaking year for them and for the movie year as a whole.
As some of you may know, the box office of 2012 is an interest of mine ever since the box office slump of 2011. 2009 still remains the highest-grossing box office year ever. Since I’ve been writing and paying attention, January and February showed big signs of improvement while March and April had a bit of a yo-yo.
May is usually seen as a month of excitement as it’s the month when the summer movie season opens. This May opened full of excitement as The Avengers broke box office opening records left, right and center and continues to draw audiences to this day. It reigned supreme over the first three weekends of May only to be dethroned in the last weekend by Men In Black 3. Even strong debuts from movies that didn’t open at #1 like Dark Shadows, Battleship and The Dictator as well as continued success of The Hunger Games helped May 2012 in ending with a strong total of $1.141 billion. It wasn’t has high as last May but didn’t go under by that much: only $52 million. This year’s May is actually the sixth-highest grossing May ever. 2003 is the highest grossing ever with $1.4 billion.
June opened well in its first weekend with Snow White And The Huntsman debuting on top along with continued strong showings with MIB 3 and The Avengers. The following weekend was also strong with the debuts of Madagascar 3 and Prometheus both grossing over $50 million that weekend. Its successes in the Top 2 continued the following weekend with the debuts of Rock Of Ages and That’s My Boy lacking muscle. The following weekend saw Disney/Pixar’s latest picture Brave opening strong with $66 million. Nevertheless it was the final weekend of June leading into July 1st that saw strong debuts for Ted and Magic Mike. They don’t call the summer movie season a tight competition for nothing. June 2012 ended with a total gross of $1.169 billion: $27 million more than June 2011 and the third highest-grossing June ever. Only two other Junes have had higher total grosses: 2004 with $1.376 billion and 2010 with $1.41 billion.
Now that the months have all been looked at, it’s now time to look at the first half as a whole. And upon looking at the first half of the year, it appears that 2012 is on a record-setting pace. The first six months of 2012 have grossed a total of $5.184 billion. This makes it the first time the first six months have grossed a total more than $5 billon. Its total is $320 million more than the first six months of last year and $255 million more than the first six months of 2009, the year that holds the total-gross record.
So for those who are also keeping track of this year’s box office stats, remember that 2012 has $5.41 billion dollars to go in order to break 2009’s record. July opened well with continued success of Ted and an impressive debut for The Amazing Spider-Man. A strong chart-topping debut of Ice Age: Continental Drift also continued the success the following weekend.
However it was this weekend that has been hit hard. The Dark Knight Rises was expected to open phenomenally this weekend. Instead it opened with tragedy in Aurora, Colorado on Thursday as a crazed gunman named James Holmes opened fire in a theatre killing 12 people and injuring more than 50 of others. This incident has sent shockwaves in the US, around the world and in the entertainment industry. Warner Brothers was saddened by the shootings and cancelled premieres in Paris, Mexico and Japan, suspended marketing in Finland and won’t release box-office figures until Monday the 23rd. Director Christopher Nolan spoke on behalf of the film’s cast and crew and called the incident ‘devastating’. Many moviegoers remained undeterred by the incident and continued to show up. I myself plan on seeing this knowing that the shooting is a one-in-a trillion incident. The last time I ever heard of a shooting in a theatre was when Boyz ‘N Tha Hood opened back in 1991.
The second half of 2012 opened on an exciting note however currently stands on a tragic and nervous note. Will there be any changes in terms of cinema admittance in the future? Will the showings of movie trailers be changed or altered? Will this year’s box office be affected in the long run? Only time will tell.
“Monthly Box Office Chart” BoxOfficeMojo.com. 2012. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/monthly/
“Quarterly Box Office Chart” BoxOfficeMojo.com. 2012. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/quarterly/
WIKIPEDIA: 2012 Aurora Shooting. Wikipedia.com. 2012. Wikimedia Foundation Inc. <http://en.wikipedia.org/wiki/2012_Aurora_shooting>