If there is one genre of movie that stands out during the summer movie season, it’s the superhero movies. Every year they win crowds and give them their enjoyment for the most part. For this summary, I will review two such movies: Captain America: Civil War and The Suicide Squad. Both are two different types of superhero movies in the way the people try to be heroes and with the comic franchises: Marvel vs. DC once again.
Captain America: Civil War
While DC Comics has the two biggest superheroes, Marvel’s edge is its multitude of different superheroes: take your pick. This time around in Captain America: Civil War, the focus is on Captain America. Or is it?
Watching the film, I was expecting it to be a story about Captain America. You can imagine my surprise to see all the other Avengers characters. I was cool with it at first. However things started getting uncomfortable for me when I saw them take up so much screen time. They all took up so much time, I even questioned whether Captain America was even the lead role in the film. I even thought if it was to have one hero as the lead role, it should probably be Iron Man.
Nevertheless the film does have a lot of excellent qualities. The first is a story that is thought-provoking. There’s a situation where international rules are imposed on the Avengers. Right when an incident happens, it causes friction within the team and even division. The question remains of what is the right thing to do? The movie attempts to give you the answer. Virtues and morals are an uncompromisable ingredient in superhero movies no matter how much action is involved. Even top directors will say that the values of humanity are necessary for a winning superhero movie. Here we have a movie that gets one questioning what is the right thing to do considering the situation. That adds to the film as it gets the audience thinking.
Of course high-tech special effects and action battles are a must in superhero movies. The crowds come to get blown away. Captain America: Civil War delivers on such action just like most of the Marvel comic movies before it. It has moments that will leave you on the edge of your seat. In addition, it adds some comedy too as it gives us a young Peter Parker, played by Tom Holland, as a preview for the new upcoming Spider-Man installment. Here Peter comes across as your typical young idiotic yuts. Gives anticipation of what to expect when Spider-Man comes out.
The Russo brothers return to direct the movie. They directed the last Captain America movie. They did a very good job of delivering another great superhero movie. Christopher Markus and Stephen McFeely return with the Russos to write the latest installment. They did a good job despite the push of some actors to have more screen time. Of course, Robert Downey Jr. stole the movie and Chris Evans appeared to have a supporting role this time. The other actors did their parts well and didn’t appear to get into too much of the mix-up. The special effects delivered and Henry Jackson’s music added to the film.
For all intents and purposes, Captain America: Civil War is an Avengers movie in disguise. Don’t be fooled. However the quality of the story is maintained as it gives a thought-provoking story with the superhero action to deliver.
There’s something about the knack to do an anti-hero movie. We saw that with Marvel when they released Deadpool. Now we see DC Comics making the attempt with the Suicide Squad. Do they succeed?
You’d think after Sausage Party, I’d start again on how this movie of a bad-guy superhero squad is trying to ‘bring back the 90’s’ but you’re wrong. A story where it takes bad guys and makes heroes out of them is actually a very common theme. It’s even been done in film as far back as the 1930’s as I once saw 1939’s Stagecoach take the outcasts of society and turn them into heroes. It’s a theme that has been done decade after decade. We see it done here again with the Suicide Squad. The people recruited to be part of the Squad are criminals and crazies that look like they deserved to be shunned away from society but an intelligence operative sees them as the right people for the job. They even make clear that they’re bad, not evil.
The ‘bad vs. evil’ theme is what makes this movie unique among the superhero movies of this year. Even from Deadpool. While Marvel’s Deadpool is about a selfish man who’s disinterested in being the superhero bestowed upon him, Suicide Squad is about a conscience present in even the baddest of badasses. A reminder that bad and evil are two completely different things. Don’t forget we’re dealing with a world where Superman is deceased, as exhibited in Batman vs. Superman: Dawn Of Justice months earlier.
Now the Suicide Squad is not a team of badass superheroes created in vain after Deadpool: an attempt at having ‘anti-Avengers.’ It’s a team that actually debuted in DC Comics in 1959 in their monthly Brave And The Bold series and made a return in 1987 in their Legends series back then. The comic would be a monthly series that would issue for some months, end temporarily for a year or two and then make a comeback from time to time. Now seems like the right time to bring them to the screen. I must say their craziness and eccentricities were big time scene-stealers. While Deadpool mostly relied on the idiotic actions and lines from its lead characters, the characters of the Suicide Squad were more about their crazy and even eccentric personalities. That was their edge and I’m sure that’s what won the crowds to them this year. It’s no wonder it’s the 4th highest grossing movie of the summer.
This is David Ayer’s first attempt at directing and writing a superhero movie. He has a resume for writing and directing a lot of good police dramas and action movies in the past. However his experience doesn’t completely translate the best. Imperfections are easy to notice and it seems the movie does get a bit disjointed at times. Even in terms of the characters, there’s not that much depth to their roles and it often appears like the actors are trying to play characters more than acting out roles. I’ve noticed that DC Comics movies this year are lacking in terms of writing. It’s noticeable in Batman vs. Superman too.
Nevertheless the actors do deliver on character acting and that’s one quality I feel made the movie. In addition the actors succeeded in making characters you want to hate at first and then surprise you as they become heroes and then return as bad guys. Margot Robbie was the standout as Harley Quinn. Her character was the one that knew how to grab your attention, even upstaging Will Smith. Others standouts include Jared Leto as the Joker, Jay Hernandez as El Diablo and Jai Courtney as Captain Boomerang. Visual effects were top notch and loaded with bright color that’s eye catching and very rare to see in most other movies, especially superhero movies. The mix of music was also an added quality. It seems like after Guardians Of The Galaxy, filmmakers are playing around and even experimenting with use of songs in the movies. Here they mix in music spanning five decades and it produces an entertainingly winning result.
Suicide Squad may be lacking in the script and in the editing but it’s the on-fire character acting, colorful visual effects and the eclectic music track that make the movie entertaining and a winner for the summer.
Sure, I only have two superhero movies in my summary of the genre but both do shed some light on the presence of the superhero movies of the summer and why they continue to win us over. They have spectacular action but they also test our conscience as well. I saw that in Batman vs. Superman earlier in the role of a superhero even after they cause destruction to do good. I see it again in Captain America as the Avengers question whether it’s right to break the law to do what’s right. I also see it in the Suicide Squad as outcasts get a shot at redemption and even remind themselves as well as others that they do possess a conscience and can even do what’s right despite their criminal minds.
Once again, the superhero genre remains one of the most winning movie genres of the summer. Even with the surprise success of Deadpool, families still come to the movies to see the good guys win. Some even like to get their ‘bad boy/bad girl’ kicks. All deliver in terms of action and a message.
This was to be a triple-movie review I had planned to release shortly after the end of the summer. The VIFF, feeling tired, and two illnesses kept it from publishing in due time. Even though most of the films here are on DVD, Blu-Ray or on NetFlix, I still feel this is a focus on summer movies worth publishing even now. Especially since many will be eligible for the technical categories of the Oscars. Hey, don’t rule them out.
And this one is on superhero movies, and rightly so as they’ve become the creme de la creme of the summer movie season. You can easily see why. Their popularity, their ability to bring in a wide range of an audience from children who love superheroes to action movie fans to thriller lovers. No doubt their the hype of the summer. I saw three such movies this summer– The Avengers: Age Of Ultron, Ant-Man, and The Fantastic Four — and all three had something to say about them in either their successes or failures.
THE AVENGERS: AGE OF ULTRON
The Avengers blew us away in their first movie back in 2012. It even set a box-office record for the first ever movie to open with a $200 million weekend. It was right that there be another Avengers movie in due time. Sure enough the sequel came this summer and it was the Age Of Ultron.
It’s one thing to bring a set of superheroes together as one team but also to have one of the superheroes’ main villains to be the bad guy of this Avengers movie is something else. I wasn’t expecting Loki to be the villain. Another thing I liked about this is that in the first Avengers movie, it looked like Tony Stark was stealing the show too often. This time it appeared like there was less of a case of one hero trying to steal the show.
Overall I feel the story worked as it delivered the excitement one would normally expect from a superhero movie. You know that when Joss Whedon tackles a Marvel script, he will deliver. That and dazzling special effects of course. The interesting thing is that the ending leaves one to think that there will be a new generation of Avengers and the original Avengers have retired from their duties as a team. Nevertheless there is talk of the next Avengers sequel — actually the sequel is divided into two parts– and that all the original Avengers will be back. Should be interesting.
The box office results for Avengers: Age Of Ultron are quite interesting. Their opening weekend of $191.3 million made it second only to the first Avengers movie’s $207.4 million as the highest ever. Both would eventually be bumped down a spot six weeks later thanks to Jurassic World’s record-setting $208.8 million. Eventually it would gross a total of $459 million in North America and $1.4 billion worldwide. Its totals make it the eighth-highest ever in North America and sixth-highest ever Worldwide.
The Avengers: Age Of Ultron show some common traits of the first Avengers movie but have some noticeable differences of their own. Nevertheless they still deliver on excitement.
Last year Marvel was able to unleash a superhero ensemble no one had ever heard of, The Guardians Of The Galaxy, and they became household names. Marvel attempted to unleash another unknown superhero to the public named Ant-Man. Although it didn’t have the same buzz as the Guardians, it was impressive and succeeded in making it well-known to the public.
Ant-Man is no recent superhero of Marvel’s. Ant-Man has actually been around since 1962. Here was Ant-Man’s first crack at the big screen. It follows a formula familiar to Marvel superhero movies intended to be the first one of the superhero. It creates a clever opening scenario involving an humorous introduction to the person who will become the hero as well as an opening scene of the person to become the villain. That is to be expected in such Marvel movies as they are shelling these movies out to people of various ages from children to adult sci-fi fans. However it risks being a disappointment if not done right. It was not exactly done wrong but I did feel the beginning emphasized on the humor too much and the scenes involving Scott Lang and Luis started the movie on a cornball note. There were even scenes where Scott–ant-sized as he just discovers the Ant-Man suit–gets himself in humorously troubling situations. I know it’s natural for Marvel to add humor to their films for family viewing and enjoyment but I felt they overdid it there.
I do commend director Peyton Reed and the four scriptwriters for creating a good story that knows how to entertain and thrill. I also admire the special effects team for creating dazzling effects that fit the film well. I also commend the good acting from Paul Rudd, Corey Stoll, Evangeline Lilly, Bobby Canavale and the other actors in the film. However I felt there was something missing in this film. I can’t exactly say what. Maybe because I can’t see of a superhero the size of Ant-Man being that believable. Whatever the situation, I felt it lacked a certain shining quality one would find in some of Marvel’s best movies like X-Men or even Guardians Of The Galaxy. Once again I reiterate Ant-Man was no disappointment. It was just lacking a certain flare.
Ant-Man didn’t have the same box-office success as the Guardians Of The Galaxy did last year. It made $179.5 million in North America but also scored an impressive additional $337.9 million internationally. The film’s success has prompted plans for a sequel in either 2017 and 2018. Rudd will be returning.
Ant-Man doesn’t have the same flare as Guardians Of The Galaxy but it is an impressive introduction to a previously unfamiliar Marvel superhero.
THE FANTASTIC FOUR
If there’s one film that failed to live up to people’s expectations this summer, it has to be this year’s revamped version of The Fantastic Four. If you saw it yourself, you could easily see why it was a disappointment.
The opening scene where Reed Richards and Ben Grimm first meet in elementary school and develop a friendship opens the movie on a promising and intriguing note. However whatever intrigue one has in the story is put to the test throughout the movie. The story when the four eventually adopt their superhero personas appears to take forever. I even remember one time around the halfway point, I had to check my watch asking “Are they the Fantastic Four yet?” Even the moments in the story that attempted to stimulate excitement and intrigue didn’t keep me from asking that.
Even after the four have adopted their superhero personas, it appeared that they weren’t together and not yet the team of the Fantastic Four. The middle of the movie does make obvious that the four have their superhero personas and their elements of action to go with it but it left me confused. Even as the four do eventually meet together and do battle against Doom on another planet, I was still left wondering when the four became The Fantastic Four. I felt leaving it until the very end was not a smart thing to do.
It’s not fair to say it’s a terrible movie. When I saw it had less than 10% at Rotten Tomatoes, I wondered how unwatchable it would be. I was expecting a disappointment or a clumsy disaster. It wasn’t. It was very watchable as a movie. In fact I consider Vacation a way worse movie from this summer. Even the young actors of Miles Teller, Jamie Bell, Michael B. Jordan and Kata Mara did nothing wrong and did well in their acting jobs. The problem is the movie made a lot of noticeable mistakes. The special effects of the film were excellent and one-of-a-kind but they could not hide just how off the story was.
You can bet that just before the movie’s release and even after, the bad news came out and in various forms. Later on I read stories of how the director Josh Trank lost interest in the project and that it caused problems in terms of finishing the story. If that’s the case, it shows. Even despite the lackluster story, I felt ten years was too soon to release a revamp of The Fantastic Four. I remember the first one. It was a fun story that was enjoyable and a thrill to watch. It appeared Marvel did the right moves. Here, it looks like it’s aiming for a darker story with less comedy which makes it less enjoyable than the first. I can understand the aim for more drama than entertainment but this is a movie that really tests our patience despite the top notch special effects.
The box office results showed how disappointing this Fantastic Four was. It cost $120 million to make but didn’t even make half of it back in North America: $56.1 million to be exact which is less what the two previous Fantastic Four movies made in their respective opening weekends. The foreign box office of $111.6 million kept it from being a complete flop. There was talk of plans to be a sequel at first but the box office numbers definitely will put it in question.
Yes, superhero movies were one of the tour-de-forces of the summer box office as has been in recent years. The Avengers: Age Of Ultron prove they’ve still got it, Ant-Man proves that introducing a new superhero is still a challenge and The Fantastic Four proves even Marvel is not infallible to shelling out flops. We’ll see how next summer’s crop of superhero movies fares.
The first weekend in May certifies the official beginning of the summer movie season. This is where the big studios are the most competitive where they deliver big-time attention-grabbers in an attempt to hit new highs at the box office. As expected, the first movie to kick off the 2013 summer movie season is a sequel of a huge-grossing series: Iron Man 3. The question is does it live up to the hype?
Tony Stark is back but instead of setting up for his third adventure, it goes back in time to the turn-of-the-millennium. Tony had a fling with a scientist named Maya Hansen who worked for a mechanics company named Extremis that’s experimenting with regenerating amputated limbs. Her boss, scientist Aldrich Killian who’s disabled himself, offers Stark a job but Stark refuses much to Killian’s humiliation.
Fast forward to the present, Stark and girlfriend Pepper Potts build several Iron man suits in immediate response to an alien attack which left him with panic attacks. Meanwhile Stark learns of a new rival villain: The Mandarin, who assaults his butler Happy Hogan. Stark challenges The Mandarin with a televised threat only to be faced with battle with The Mandarin and his army who leave his mansion demolished. The world believes Stark and Potts to be dead but they’re both alive with Stark being rescued by Hansen and Stark dawning an Iron Man suit whose JARVIS technology lands him in Tennessee. Stark learns more about the Mandarin thanks to the help of a young boy named Harley. Harley directs Stark to an alleged bomb explosion. Stark learns that the explosion is not only by Extremis but a possible fake to cover up Extremis’ flaws.
After a failed attack by two Extremis agents, Stark is able to get the location of The Mandarin through Harley’s help and through using improvised makeshift technology. Stark soon learns that The Mandarin is an impostor, an actor named Trevor Slattery. The Mandarin is actually a decoy of Killian who used Hansen’s program to fix his own disability and create an army of his own who successful has Potts hostage in hopes of getting Stark to fix Extremis’ flaws. That’s not all Killian has planned. Killian also stole James Rhodes’ Iron patriot outfit in an attempt to hold the plane with the President Of The United States hostage. Stark attempts to save the plane and those on board. He succeeds but misses the President whom Killian intends to kill and have the Vice President as his puppet to follow his every order to make Extremis succeed in its business.
The end battle features a lot of twists and turns but gives a surprise but somewhat expected ending to the movie and the Iron Man series as well. Oh yeah, I encourage you to sit through the credits for a surprise end.
Usually I’m not a huge fan of movie sequels. I consider Hollywood sequels to be the actors, directors and producers masturbating for two hours. However I did find Iron Man 3 to be enjoyable. This was movie that was to be, or appears to be, the end of the Iron Man series. It had quite a lot to work with and it did a very good job of it, even though I feel it could have been better. Yes it was a story with a lot of clichés and yes there were a lot of areas that felt very formulaic. Even the addition of a cute kid felt like Hollywood up to its usual tricks. What it lacks in terms of inventiveness and unpredictability, it does make up in terms of its visual effects. The fights still thrill and the effects still dazzle. It’s what one should come to expect from a superhero movie. Surely director/co-writer Shane Black knew what he had to deliver when he agreed to do Iron Man 3. He’s written for popcorn movies before. Even though he delivers an ending to a series that could have been better, he does mostly end the Iron Man series on a positive note. One thing is that even though this may mean the end of the Iron Man series, it doesn’t mean that Tony Stark won’t be back for the next Avengers movie. There was even a hint or two of The Avengers in the script.
Once again, Robert Downey Jr. brings out the character of Tony Stark, but it felt like something was missing. I don’t know what it was but I felt there was a certain quality of Tony that was present in the first Iron Man and made him a scene-stealer in The Avengers that was missing here. Pepper Potts was given more of a role as being the one getting Tony to smarten up although Gwyneth is not as much of a scene stealer as she could be. Guy Pearce could have done more with his role of Killian but keeps him as a stockish villain. Rebecca Hall was good as Maya Hansen even though her role was nothing out of the ordinary. Don Cheadle was good at being a comedic sidekick Iron Patriot but he too lacked the scene-stealing quality. Ty Simpkins was given a typical child actor role where he’s made to look cutesy. And Ben Kingsley’s turn as the Mandarin succeeded in being both intense and comical when it was required to be.
As is to be expected with any big release of the summer movie season, Iron Man 3 succeeds in challenging for top box office results. It achieved $174.1 million in its opening weekend making it second only to last year’s The Avengers for the biggest opening weekend ever. Even now it continues to remain strong at the box office even though it was replaced at the #1 spot in its third weekend by Star Trek Into Darkness. I don’t think it will supersede The Avengers‘ total gross since The Avengers was still #1 after three weekends. I am confident that Iron Man 3 will finish its box office run in the Top 10 of all time. It’s only $86 million away right now.
Iron Man 3 is a series-ending movie in which first seems surprising but turns out to be typically expected on second-thought. It’s better than the second but not as entertaining as the first. Nevertheless it ends on a good note, if slightly flawed.
The first half of 2012 has passed already. A lot of movies have been released. A lot of hits and a lot of flops have been decided. But the success of the first six months of the movie year has also been decided. There was a lot of yo-yoing but its success has been determined and has allowed for studios to set goals to make 2012 a record-breaking year for them and for the movie year as a whole.
As some of you may know, the box office of 2012 is an interest of mine ever since the box office slump of 2011. 2009 still remains the highest-grossing box office year ever. Since I’ve been writing and paying attention, January and February showed big signs of improvement while March and April had a bit of a yo-yo.
May is usually seen as a month of excitement as it’s the month when the summer movie season opens. This May opened full of excitement as The Avengers broke box office opening records left, right and center and continues to draw audiences to this day. It reigned supreme over the first three weekends of May only to be dethroned in the last weekend by Men In Black 3. Even strong debuts from movies that didn’t open at #1 like Dark Shadows, Battleship and The Dictator as well as continued success of The Hunger Games helped May 2012 in ending with a strong total of $1.141 billion. It wasn’t has high as last May but didn’t go under by that much: only $52 million. This year’s May is actually the sixth-highest grossing May ever. 2003 is the highest grossing ever with $1.4 billion.
June opened well in its first weekend with Snow White And The Huntsman debuting on top along with continued strong showings with MIB 3 and The Avengers. The following weekend was also strong with the debuts of Madagascar 3 and Prometheus both grossing over $50 million that weekend. Its successes in the Top 2 continued the following weekend with the debuts of Rock Of Ages and That’s My Boy lacking muscle. The following weekend saw Disney/Pixar’s latest picture Brave opening strong with $66 million. Nevertheless it was the final weekend of June leading into July 1st that saw strong debuts for Ted and Magic Mike. They don’t call the summer movie season a tight competition for nothing. June 2012 ended with a total gross of $1.169 billion: $27 million more than June 2011 and the third highest-grossing June ever. Only two other Junes have had higher total grosses: 2004 with $1.376 billion and 2010 with $1.41 billion.
Now that the months have all been looked at, it’s now time to look at the first half as a whole. And upon looking at the first half of the year, it appears that 2012 is on a record-setting pace. The first six months of 2012 have grossed a total of $5.184 billion. This makes it the first time the first six months have grossed a total more than $5 billon. Its total is $320 million more than the first six months of last year and $255 million more than the first six months of 2009, the year that holds the total-gross record.
So for those who are also keeping track of this year’s box office stats, remember that 2012 has $5.41 billion dollars to go in order to break 2009’s record. July opened well with continued success of Ted and an impressive debut for The Amazing Spider-Man. A strong chart-topping debut of Ice Age: Continental Drift also continued the success the following weekend.
However it was this weekend that has been hit hard. The Dark Knight Rises was expected to open phenomenally this weekend. Instead it opened with tragedy in Aurora, Colorado on Thursday as a crazed gunman named James Holmes opened fire in a theatre killing 12 people and injuring more than 50 of others. This incident has sent shockwaves in the US, around the world and in the entertainment industry. Warner Brothers was saddened by the shootings and cancelled premieres in Paris, Mexico and Japan, suspended marketing in Finland and won’t release box-office figures until Monday the 23rd. Director Christopher Nolan spoke on behalf of the film’s cast and crew and called the incident ‘devastating’. Many moviegoers remained undeterred by the incident and continued to show up. I myself plan on seeing this knowing that the shooting is a one-in-a trillion incident. The last time I ever heard of a shooting in a theatre was when Boyz ‘N Tha Hood opened back in 1991.
The second half of 2012 opened on an exciting note however currently stands on a tragic and nervous note. Will there be any changes in terms of cinema admittance in the future? Will the showings of movie trailers be changed or altered? Will this year’s box office be affected in the long run? Only time will tell.
“Monthly Box Office Chart” BoxOfficeMojo.com. 2012. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/monthly/
“Quarterly Box Office Chart” BoxOfficeMojo.com. 2012. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/quarterly/
WIKIPEDIA: 2012 Aurora Shooting. Wikipedia.com. 2012. Wikimedia Foundation Inc. <http://en.wikipedia.org/wiki/2012_Aurora_shooting>
Another two months have passed and the box office has enjoyed a continued increase this year, if not completely consistent. If there’s one message to be made so far, it’s that Hollywood’s doing all the right stuff these past four months of 2012.
As many of my followers already know, I’ve been paying close attention to the total box office results this year. I started doing it every year only in recent years. This year I’m paying special attention this year because you can bet Hollywood is hoping for its biggest year ever. Also you can bet Hollywood is looking to rebound after the disappointments of the last two years as noted in my article about 2011’s Box Office.
2012 shows signs that the box office is looking up for sure. I made previous notes in my focus on January and February of the reasons for Hollywood to be optimistic. Its total gross was over $320 million more than last year’s and the biggest January/February total gross ever. March and April gave box office stats impressive enough to keep Hollywood smiling too.
The first weekend of March 2012 showed continuing promise for the box office as Dr. Seuss’ The Lorax opened with $82.8 million. It was even strong enough to keep the heavily-promoted John Carter from debuting at #1. The following week saw 21 Jump Street debut with a strong opening. However nothing could compare in March for the opening of the heavily-anticipated The Hunger Games. Its opening weekend of $152.5 million raked as the third-highest opening weekend of all time at the time and its buzz was even able to outdo the openings of Wrath Of The Titans and Mirror Mirror the following weekend. The end result for March 2012 was $1.071 billion: the highest-grossing March ever; only the second March ever to gross more than a billion dollars and $412 million more than the gross of March 2011.
April didn’t have as strong buzz as last year this time around. The month began with the continuing endurance of The Hunger Games keeping it at #1 during the first two weekends of April. Its box office domination even warded off debuts like American Reunion, Titanic 3D, The Three Stooges and The Cabin In The Woods. It wouldn’t be replaced as the #1 movie in North America until Think Like A Man opened. Think still continued as the #1 movie the following weekend, even outdoing the debuts of The Pirates! Band Of Misfits and The Five-Year Engagement. Nevertheless Think Like A Man’s opening weekend was only a humble $33.6 million.
The lack of sizzle of April’s openers led to a roughly estimated total gross of $725 million: $200 million less than last year’s record-setting April. Nevertheless April was only a minor box office setback as the box office of those four months amassed a total roughly over $500 million more than last year. So 2012 remains on pace for being the highest-grossing year ever.
As we head into May, we already know the box office is getting more boost as the very first weekend saw the release of The Avengers which not only broke the box office record for opening weekend but set a box office milestone too. Its record-setting opening weekend of $207 million made it the first-ever $200 million weekend! May promises more box office excitement with The Dictator, Battleship and Men In Black III. The rest of the summer is also full of buzz with Battlefield America, Madagascar 3, Disney/Pixar’s Brave, and the latest movies in the Spiderman, Jason Bourne, Expendibles and Batman franchises.
2012 is continuing on another impressive year and the buzz in the following months should continue long enough to make this a record-setting year.
“Monthly Box Office Chart” BoxOfficeMojo.com. 2011. Box Office Mojo. Owned by IMDB.com. <http://www.boxofficemojo.com/monthly/>