2014 Box Office: Bumpy Summer, Bumpy Year
You may have seen my blog about the VIFF already. One thing some people may not have noticed about my blogging is that I haven’t been doing tracking of the year’s box office pace. Normally I do. Maybe one or two of you have noticed. Anyways this is my first look at 2014 at the box office and it doesn’t look too pleasant right now.
The first quarter of 2014 didn’t make as much as the first quarter of 2013. Nevertheless it did provide for an excellent January and February. Neither January or February set a box office record for that month but both outgrossed their respective month from 2013. January 2014 was almost $60 million higher than January 2013 thanks to hits like Frozen, Lone Survivor, Ride Along, The Wolf of Wall Street and The Nut Job. February 2014 was almost $175 million higher than February 2013 thanks to the phenomenal success of The LEGO Movie and other hits like The Monuments Men, About Last Night, Three Days To Kill, Non-Stop and Son Of God. However all that extra wouldn’t be enough to outgross the winter of 2013 thanks to March 2014 grossing almost a quarter-billion less than March 2013. Strong openings for the 300 sequel, Mr. Peabody and Sherman, Divergent and Noah didn’t carry far enough in the end and the winter of 2014 just missed by that much.
Spring Falls Slightly Short
Don’t get me wrong. Spring was loaded with movies to get people to the cinema but it didn’t outgross last year’s spring. Once again no month set an all-time high but April was more than a quarter-billion higher than April 2013 thanks to Captain America 2, Rio 2, Heaven Is For Real and The Other Woman. May 2014 was more than $225 million shy of May 2013. Some could say there was no real big bang like Iron Man 3 from last year. Others could say too many competitors like The Amazing Spider-Man 2, Neighbors, Godzilla and X-Men: Days of Future Past opening at once.
However don’t get me started on June. June was the month that sent the message that 2014 was going to have a tough summer at the box office. First off June had the only weekend where a movie released in 2014 grossed more than $100 million on its opening weekend: Transformers: Age of Extinction with a paltry $100,038,390. That’s only 27th on the all-time list. Secondly were the ho-hum openings of movies like Maleficient, The Fault In Our Stars, 22 Jump Street, How To Train Your Dragon 2, and Think Like A Man Too. At the end of it all, June only grossed $995.4 million: $230 million less than June 2013 and the first June since 2003 to gross below $1 billion!
Summer’s Bumpy Road
You shouldn’t rely completely on the totals over at Box Office Mojo because the list of July totals shows July 2014 telling one story and the Weekly chart of 2014 and doing quick math in adding the July weeks telling another. One thing is certain is that this July didn’t outgross July 2013 despite continuing success of Transformers 4 and openings for Dawn Of The Planet Of The Apes and Lucy.
The bright light not just of the summer but of the movie year so far has to be August. This is the one month that set an all-time record this year: $983 million. Definitely the success of the Guardians Of The Galaxy has a lot to do with it. There were other box office pumpers that month too like the Ninja Turtles, Into The Storm and Let’s Be Cops.
I decided to pass up reviewing September even though it hasn’t grossed as much as last year. Nevertheless the next three months will be a challenge. I don’t think 2014 will set an all-time box-office record but it will draw huge crowds with Fury, Nightcrawler, Horns, the latest Hunger Games movie Mockingjay Part. 1 and sequels for Night At The Museum and Madagascar. I’m confident 2014 will end past $10 billion but that’s something only time will tell.
“Yearly Box Office Chart” BoxOfficeMojo.com. 2013. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/yearly/
“Monthly Box Office Chart” BoxOfficeMojo.com. 2013. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/monthly/
“Weekend Box Office Chart” BoxOfficeMojo.com. 2013. Box Office Mojo. Owned by IMDB.com. http://www.boxofficemojo.com/weekend/