2023 Oscars Best Picture Review: Barbie

Margot Robbie (right) stars as Barbie and Ryan Gosling (left) star as Ken as Barbie bring the legendary dolls to life.

DISCLAIMER: This is from a blog of four reviews I originally posted on March 2, 2024. The original blog has been removed.

Unless you’ve been under a rock, you would know that Barbie was the big hit movie of 2023. You may also ask did it deserve its box office success or its Oscar acclaim?

I actually learned about the Barbie movie over a year before its release. I saw photos of it on social media. During the time, I thought it was odd. A movie about the Barbie doll coming to life? Could it work? Would it be a dud? I know Greta Gerwig was directing it. I already knew Greta had established herself as a force to be reckoned with in films like Lady Bird and her adaptation of Little Women. Nevertheless I was skeptical that even a director with her accomplishments could make a good film about the Barbie doll. It was up for the release and the reception to tell the full story.

I have to say before I saw it in theatres, I first thought this would be a fail waiting to happen. A big-budget movie about Barbie dolls coming to life didn’t sound like a winner to me at all. Then once the film hit the theatres, it was obvious Greta created a winner. Instead of the film about Barbie dolls, the film’s focus was about feminism and how the patriarchy had made it hard and continues to make it hard. One would ask “Why would one make a movie with a feminist focus by including Barbie dolls?” Simple. Ever since the Barbie doll came, it has been widely blamed for the image problems of young women and commonly seen as “setting the woman’s movement back.” We’ve all heard the arguments and the controversies for decades.

Here, Gerwig settles the score. She creates a world of different Barbie’s based on the owner’s own making of the Barbie. In the middle is “Stereotypical Barbie:” a carefree girl who lives a life of blissful joy which comes to a screeching halt as her owner goes through her frustrations of life. She attempts to go to the real world and the Mattel headquarters to sort things out, only for Ken to piggyback his way in and adopt a patriarchal attitude as a way to fix his own identity crisis.  That leads to the group of Ken’s overtaking Barbieland and claiming it as their own. Meanwhile Barbie’s frustrations grow and grow even after she meets her owner, who happens to be a Mattel employee. Her owner’s frustrations become her own. It’s through meeting women in the real world that don’t look like her and are happy that she gets a sense of what happiness is. Over time, Ken learns he doesn’t have to start the patriarchy in Barbieland to get his sense of self-worth back, but Barbie’s still in a struggle.

It isn’t until he finally meets Ruth Handler, the creator of the Barbie doll, that she finally gets her sense of self back. I feel that scene at the end where Barbie meets up with Ruth is the best scene as it settles the score on the Barbie doll debate, too. After decades of debate and dispute about the doll, we get a moment in the film that finally settles the score about the doll and the image it’s to project. It’s through that ending we learn Barbie was not meant to be the stereotypical ditzy blond we commonly see it as. The Barbie doll was meant to be the epitome of her daughter Barbara. Something beautiful. Mattel may have toyed with the Barbie doll over the decades, but that scene finally settles the score on the matter. The Barbie doll is the result of mother-daughter love. And Stereotypical Barbie finally gets a sense of the never ending story of herself, as well as the human touch which is better than anything she could get in Barbieland.

Top respect should go to Greta Gerwig. Even without the whole Barbie phenomenon of 2023, Gerwig, who directed and co-wrote the film with husband Noah Baumbach, deserves credit for making a hit and a critical success for something that many felt was a bomb waiting to happen. She takes a common theme about the Barbie doll, of how many feel it is a bad influence to young girls and feminism as a whole, and makes it thought-provoking. Despite it being a thought-provoking film, she also keeps it comical and even entertaining to watch. I mean we are talking about a movie about Barbie dolls. Nevertheless, the film shows it can be funny and entertaining and still be able to get its message across strongly. As well as settle the score on the Barbie doll itself. Not to mention, achieve the first ever billion-dollar blockbuster directed by a woman! Congratulations, Greta, for doing all what we thought was impossible!

The film also finds its strength firstly in the acting of Margot Robbie. To take a character like “stereotypical Barbie” and make her three-dimensional without compromising the comedy is an excellent effort. They always say comedy is the hardest thing to do. Try doing comedy while trying to send an important message at the same time. Robbie succeeds in doing that. Also succeeding in achieving that is Ryan Gosling as Ken. Ryan gives personality to the Ken doll that the actual Ken doll has seemed to lack over the years. He succeeds in making Ken an insecure one and one to see patriarchy as the answer to his self-esteem. The performance is as bizarre as it is comical and entertaining. He even manages to make comedy of the patriarchy. Also worthy of acclaim is the performance of America Ferrera. While Barbie and Ken bring on the entertainment, it’s the character of Gloria who brings the movie’s darkness. America succeeds in creating an insecure Mattel employee whose personal insecurities influence Barbie’s insecurities and finding herself happening along Barbie finding herself. Also adding to the film is the narration from Helen Mirren. Her narration adds more charm.

For technical credits, Barbie has to get the biggest respect. Creating something like Barbieland and the Barbie dolls that live there is as much of an accomplishment as the film itself. First, there’s set designers Sarah Greenwood and Katie Spencer. They succeeded in making Barbieland into a land of Barbies that we can’t see anyone else doing a better job. It’s as big and colorful as it should be. Also top respect for costume designer Jacqueline Durran for designing the right type of costumes that look like perfect looks for Barbie dolls but very wearable for the actors and actresses. And then there’s the music. Those who saw it will know there are musical moments without the film being a full musical. Songs like “What Was I Made For?” “Dance The Night,” and “I’m Just Ken” add to the entertainment factor of the film. You can thank the many established songwriters who added their talents to this film.

For technical credits, Barbie has to get the biggest respect. Creating something like Barbieland and the Barbie dolls that live there is as much of an accomplishment as the film itself. First, there’s set designers Sarah Greenwood and Katie Spencer. They succeeded in making Barbieland into a land of Barbies that we can’t see anyone else doing a better job. It’s as big and colorful as it should be. Also top respect for costume designer Jacqueline Durran for designing the right type of costumes that look like perfect looks for Barbie dolls but very wearable for the actors and actresses. And then there’s the music. Those who saw it will know there are musical moments without the film being a full musical. Songs like “What Was I Made For?” “Dance The Night,” and “I’m Just Ken” add to the entertainment factor of the film. You can thank the many established songwriters, and main musical writers Mark Ronson and Andrew Wyatt, who added their talents to this film.

Barbie is more than just a humorous story. It’s a story that takes on the patriarchy, highlights feminism and has something to say about a doll that has delighted billions of girls. And thousands of boys, too. It also lives up to all the “Barbenheimer” hype of the summer of 2023 and entertains the theatregoer easily.